Let’s Talk About Stickiness

Two girls sitting at a desk with open laptops and they both look very happy. One girl has her arms raised above her head in jubilation

Stickiness and the Great Resignation

We had an interesting conversation with a client yesterday about coaching and training of staff and he brought up the subject of stickiness. He told us that top of mind for his organisation is retaining staff. “We need to improve our stickiness”, he said. “Lots of people are leaving and it makes life very difficult.”

He’s not alone.

Stickiness: the sustained engagement of employees. It’s a hot topic right now. Lockdowns, remote working, market pressures, isolations, home schooling, and increasing prices have all contributed to people looking for new challenges. 

“To win in the marketplace you must first win in the workplace” – Doug Conant

How can you improve your stickiness?  

  • Be Flexible: The 9-5 has disappeared, employees value being part of a community that values both their professional and personal lifestyles 
  • Offer Hybrid Options: Office hours, home hours, team meetings – what works for your team? ICC accommodates both WFH and WFA approaches 
  • Be Open and Honest: Don’t let rumours take over. Tell your team what’s going on and, be clear because sugar coating and wrapping paper only helps you feel better about the delivery, not them 
  • Communicate and Listen: Ask your people what they want and listen to their responses – small changes can significantly increase productivity 
  • Innovate: keep things exciting, ask for ideas and be decisive about putting them into action 
  • Say ‘Thank You’: Take a pause and say thank you out loud. It’s so simple and it is often forgotten 
  • Train and Upskill: Offer useful development that can be put into practice and demonstrate the opportunities available to your staff 
  • Keep in Touch: Remote working can be isolating and lonely so make sure you’re checking in regularly. Structure your time to include this 
  • Offer Coaching: Give back to your team by providing opportunities to discuss challenges with a performance coach. This will unlock their potential and re-ignite their motivation 
  • Review Salaries: You might not be able to increase salaries in the current climate, but be open about it and manage expectations. Consider what else your employees value in place of a financial uplift, it’s bound to have more of a lasting impact 

Improving stickiness and the sustained engagement of your employees is tough but there is no doubt that it will make the difference for your business. Talk to us about how we can help.

“Research indicates that workers have three prime needs: Interesting work, recognition for doing a good job, and being let in on things that are going on in the company” – Zig Ziglar

#performance #leadership #employeeretention #elevate #getitdone #hellyeah #TheICCExperience

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