Activity vs Achievement

Activity and achievement. Climb the steps to the flag at the top.

Are you working hard or delivering results?


Are you working hard or delivering results? 

How many of us have fallen into the trap of being victim to our schedule, qualifying us as busy fools.  Where did today go?  What did I do this week?  Where has this month gone, year gone, decade gone?  Sound familiar?  Come on in… 

At ICC, we are all about action.  If in doubt, just do something.  A small step is still a step forward (see what we wrote about this in Start the Essay).  We know it’s not our lack of willingness to put in the hours and do the graft, but more the way we spend our time.  And it’s not simply about becoming more efficient with our time either, but more about paying attention to how relevant our activity is. 

Who do you know that looks busy to stay relevant?!  You know the type, lots of traffic, messages, emails, meetings, reports – keeps a leader with trust issues happy but terrifies those invested in the success of the business.  This is mistaking activity for achievement.

What’s the answer then?

Applying jargon to this, consider what your KPI’s are measuring.  Do they measure how you are performing, or simply that you are performing or you are alive?!  How often do you pay attention to your KRA’s?  Do you know what they are?  If we can describe something in terms of results or achievement, it forces us to move from ‘doing’ to ‘valuing’ our activity.

What’s on your scorecard?  Is it fit for purpose and geared towards achievement? 

So, for all the activity junkies we know, don’t get trapped in the amazement of how busy you have been and the level of effort deployed.  Instead, celebrate the results, they matter.

Get IT done.

KPI – Key Performance Indicator. KRA – Key Results Areas

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